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Our four key tenets are branding, digital, SEO, and strategy. We utilize each of these components to ensure that you’re not just getting a website or company rebrand, but a highly thought out, evidence-based approach to your story. Lanyap is “that little something extra.” We draw our inspiration and direction from the likes of Seth Godin and Simon Sinek. Whether it’s finding your “Purple Cow”, or “Starting with Why”, our end result lies in the center of a Venn diagram of our four key principles.
The Lanyap Group is a professional services provider that needed to quickly update their branding and portfolio to present themselves as a more capable company for potential clients. I worked directly with David Lanyap for content curation and Nichole Earle graphic design.
Development and hosting changes were made within a 1-2 day turnaround to accommodate for the tight deadlines. Taking into account a 2-3 day window for production hosting, testing, debugging and promotion - we were able to complete this website from start to finish within 10 days. Security, asset optimization and technical SEO were also primary considerations for our role in this project.